There are a lot of people talking online these days about the importance of injecting personal information into your blog. Although I completely agree that you have to show who you are as a person to your readership in order make a connection and create loyal readers, I think the level of personal exposure completely depends on the type of blog you have and where you draw your line personally.
If it’s a business related blog and it’s connected to a business of providing professional services or products, then I think there’s a line that shouldn’t be crossed. Your business blog should offer your personality through occasional anecdotes and snippets of personal experiences as they are relevant to your viewpoint. On the other hand, if it’s a blog about a personal journey as a parent, cancer survivor, traveler or any other “journal” type blog, then revealing more intimate information would be appropriate and relevant.
In both cases it’s important to establish boundaries that are right for you. It’s also important to remember that anyone with a computer has the potential to read what you write, which on one level is an exciting thought and on another is kind of a creepy thought. I think some people tend to reveal a bit too much information, almost forgetting that, although they may have a core group of readers that may “know” them, they are also revealing themselves to the entire blogosphere, including the good, the bad, and the creepy. We all know this to be true, but sometimes tend to forget while we are interacting with our circle of blogging friends. You wouldn’t hang your underwear out to dry on the sidewalk in front of your house or set up a speaker system so everyone in the neighborhood can hear the personal discussions you have inside your own home. The same should be true of your blog.
On the other side, a blog is not a white paper. Factual information is a good thing on a business related blog, but the person behind the blog needs to be revealed at least to some extent. Readers want to know that there is a real person behind a words, not just a machine or committee producing a factual, well researched report or crafted corporate speak. I think it’s important to know the difference between walking the line and crossing the line and being able find that magic spot that works for you.
On this blog, I do reveal things about my life to my readers, but only when it’s relevant to what I am writing about. I think most of my regular readers know about my right brain tendencies and my creative entrepreneurial approach to looking at things. They know that I am married to a designer and know we have an 11-year-old son. They know that I go to the flea market on Sundays looking for cool old stuff. They know that I used to watch the Jetsons when I was a kid and that I’m a huge fan of Dr. Seuss. But more importantly, I think they get to know me through my perspective on the various topics I write about. Your personal qualities should show through when you write, even some of your more imperfect human ones. Being a human is a good thing.