This has been brewing in my head for a while, and to be honest, I’ve been a little hesitant to write about it, but when I saw the description of the session that Chris Brogan is going to be leading at IZEAFEST, I decided (after some advice from a few folks at Copyblogger) to speak my mind. Now, I have no idea who wrote the description, but regardless of whether Brogan wrote it himself or someone wrote it for him, it really rubbed me the wrong way. I know Chris Brogan is a “Trust Agent” and all, and maybe it’s supposed to be funny or edgy or something, but I find it simply arrogant, complete with the intense close up photo of Brogan looking like an angry daddy about to tell the kids to go to their room.
Here’s the copy from the site:
“If you’re dipping your toe into social media, blogging, and all the other tools related to content marketing, either ‘jump in or get the Hell outta my water!’
Businesses are ready NOW, and they want professional treatment in bridging the gap between how they USED to do online marketing and advertising and how they will in the coming months.
Join Chris Brogan for a cuss-out, and a set of next steps to take home to your teams.”
This bothers me on multiple levels:
1. “If you’re dipping your toe into social media, blogging, and all the other tools related to content marketing, either ‘jump in or get the Hell outta my water!’”…Excuse me, but whose water is it that people are supposed to either jump into or get the hell out of? The last time I checked, no one actually owned the vast ocean that we call social media.
2. “Businesses are ready NOW and they want professional treatment” …This implies that they are ready but everyone except for Chris Brogan is not prepared now to guide them or treat them professionally.
3. “Join Chris Brogan for a cuss-out” ….Hmm, I don’t know about you, but I wouldn’t spend a sizable chunk of change to attend a conference to be cussed out by a Trust Agent.
4. “a set of steps to take home to your teams” …. Let’s all hope that everyone there takes copious notes so that they can all follow Chris Brogan’s steps to success. Everyone has his or her own way of working and thinking. What works for one doesn’t necessarily work for all.
I had been a subscriber to Brogan’s blog, but the straw that broke it for me was a recent post of his that detailed the minutiae of his day, right down to what he ate for breakfast. There are people who apparently care about that, because he got many comments and RTs for that post, exclaiming amazement at just how busy he is, but instead of impressing me or building trust in me, it had the opposite effect and I unsubscribed.
Arrogance is very unappealing to me. I have never been one to blindly follow or believe everything I hear, even if it is from an expert. I don’t think anyone should. I listen to all kinds of people, all kinds of ideas and take a wide range of thinking into consideration when I form my opinions and methods of doing things. But in my opinion this time, arrogance does not build trust or respect. What do you think?
screen shot from izeafest.com